FASTG8 CASE STUDY: Static VS Moving Creative

Ad creative is arguably one of the most important variables when influencing consumer brand engagement. In the current digital advertising landscape, popular domains are littered with advertisements, so how does an advertiser catch a consumer’s eye? MOVEMENT! In a comprehensive study executed across many of our advertisers, we found that brands experienced a 3X lift in ROAS and a 2X lift in CTR when leveraging movement creative. Click Here for Full Study