Data & Insights

Our forecasting product leverages regression modeling to predict future KPI performance based on historical data, providing a data-driven approach to customer spend and revenue forecasting.

Our LTV and CPA analysis solution utilizes predictive modeling to estimate the lifetime value (LTV) of your business’s customer base by analyzing CRM data and past purchase behavior. This enables your brand to make data-driven decisions on customer acquisition costs, ensuring profitability while optimizing budget allocation.

Our product analysis solution maps the product journey within your brand's product mix, identifying the order in which your customers acquire products by category and individual SKU. This customizable analysis highlights top-performing products, acquisition patterns, and customer cohorts based on purchase behavior.

Our customer cohort analysis segments your brand's customer base by their year of first purchase, providing insights into year-over-year new and returning customer trends. This analysis helps inform your brand's specific media strategy and enhances creative planning highlighting acquisition and loyalty patterns. When combined with retention and brand health analysis, it offers a comprehensive view of your brand's customer behavior and long-term engagement.

Our team combines years of experience with AI analysis tools to identify winning variables and characteristics across ad creative. This process drives quick, informed optimizations and provides valuable insights for creative development and testing.

Our Media Mix Modeling uses a prediction model to suggest the optimal breakdown of spend across funnels & channels according to various constraints to maximize performance. This product is unique to your brand’s desired media mix.